The Benefits of Hiring an SEO Expert
In every major city and let’s use Toronto, Canada as an example here, many companies, small businesses whether they are a mom and pop laundry shop or a car dealership depends on SEO to get the flood of either people walking through their doors or calling them on the phone. With the increased cost of taxes, minimum wage going up (to $15 in Ontario) if you can save money on advertising then you’re already ahead of the game.
If your business has a website (and you should) then having a lot of steady traffic to your site will eventually pay off. If you are a business owner you do not have time to do your own SEO. Unless you are an expert and know all about the current trends in what is working and what is not, then you could end up doing more harm than good.
On Page SEO
Hiring an seo expert to do the job will not only save you a lot of time trying to figure it out yourself, but he or she will also look at the on page functionality of your website. If your site is poorly laid out and not optimized for Google, than no matter what you throw at it you will never rank. This is part of the SEO’s job – to ensure that the page is set up for success. Things like having keyword rich titles, proper anchors interlinking throughout the site, optimized images and so on, without these elements in place it’s like having a crack in a house foundation.
Off Page SEO
This is where a lot of skill comes into play. If you go with an seo that does not keep up with the current practices, then you could end up getting a penalty from Google. That would be the end of your site unless you can get it recovered. Proper linking from authority sites using the right amount/type of anchor text etc., is only going to be known by an expert. Do not attempt at doing this on your own if you are not experienced.
So if you’re in the Toronto area, get yourself a Toronto seo expert and avoid having to deal with it on your own. You’ll be glad you did.